EMPLOYER BRAND AUDIT
Uncovering Your Brand's True Potential
WHY IT MATTERS
Here's why you should consider an Employer Brand Audit:
Assess strengths and weaknesses
Identify areas where your employer brand excels and areas that need improvement to attract top talent.
Align brand messaging
Ensure your brand values, mission, and vision align with your target audience's expectations.
Competitive analysis
Understand how your brand stands out among competitors and leverage unique selling points.
Employee engagement
Gauge employee satisfaction and identify opportunities to improve engagement and retention.
Enhance recruitment efforts
Optimise recruitment strategies and channels to attract the right talent.
Compliance check
Verify that your brand is adhering to industry standards, laws, and regulations.
HOW WE APPROACH YOUR EMPLOYER BRAND AUDIT
We take a holistic approach to Employer Brand Audits by thoroughly examining both internal and external factors that contribute to your brand's perception. Our process begins with an in-depth analysis of your current employer brand landscape, including employee and candidate perceptions, communication strategies, and consistency across platforms. We then benchmark your brand against industry competitors to identify areas where you excel and areas that need improvement. Our team evaluates your employee value proposition (EVP) and recruitment processes to ensure they align with your target audience's expectations. Finally, we provide actionable insights and tailored recommendations to strengthen your employer brand, improve employee engagement, and optimise recruitment efforts, all while ensuring compliance with industry standards and regulations.
What's included
Internal perception analysis
Understanding how current employees view your brand.
External perception analysis
Understanding how potential employees view your brand.
Brand consistency evaluation
Assessing the uniformity of your brand messaging across various platforms.
Competitor benchmarking
Comparing your employer brand to competitors in your industry.
EVP assessment
Reviewing the value your brand offers to employees. (assessing your Employee Value Proposition)
Recruitment process analysis
Evaluating the efficiency and effectiveness of your hiring processes.
Marketing strategies review
Assessing the channels and tactics used to promote your employer brand.
Recommendations
Providing actionable insights and strategies for improvement.
